Job Description

Creative Specialist – Creative Copy & Social Media At Rankings.io, we help elite law firms dominate first‑page search results. To elevate our creative output and connect more powerfully with audiences, we’re looking for a Creative Specialist who excels at crafting bold, engaging, and conversion‑driven messaging across social and digital channels. Salary Base pay range: $60,000 / yr – $75,000 / yr Location Remote – Work from home Responsibilities Write clear, compelling taglines, hooks, CTAs, headlines, and micro‑copy for websites, landing pages, social media, and digital ad campaigns. Develop conversion‑focused messaging that drives clicks, engagement, and leads. Create short, punchy copy that aligns with brand voice and resonates with target audiences. Contribute ideas and angles for continual improvement to engagement—from headlines to ad concepts. Graphic design & photography: create visually compelling graphics, thumbnails, and promotional materials; capture and edit still imagery to complement video content and enhance brand storytelling. Edit and refine messaging to ensure it’s sharp, persuasive, and visually aligned with designs. Support the creation of reusable copy frameworks for scalability and efficiency across projects. Design & Team Collaboration Collaborate closely with designers to align copy with visuals for cohesive, conversion‑focused creative assets. Provide creative direction and feedback on social media graphics, ad creatives, and landing page visuals. Create and edit design assets for social or paid campaigns using Adobe Creative Suite or Canva. Assist in the creation of HTML5 and animated ads with engaging visuals and messaging. Work with the SEO, Paid, and Social teams to ensure copy aligns with campaign goals and performance data. Assist in quarterly creative syncs to align messaging strategy across Rankings' service lines. Strategy & Optimization Partner with Paid and Social teams to align creative strategy with campaign goals. Use performance data to refine messaging and improve engagement. Stay current with social trends, creative ad formats, and platform best practices. Help brainstorm new campaign ideas that blend storytelling, visual design, and conversion psychology. Maintain a central copy library to ensure consistency and ease of updates. Track copy performance on ads and landing pages, using data to refine and improve messaging. Ensure all copy reflects Rankings' commitment to clarity, professionalism, and authority for clients. Requirements 4+ years’ experience in conversion copywriting, social media copywriting, brand messaging, creative strategy, and design editing—agency experience preferred. Proven ability to write high‑impact short‑form copy that converts across social, paid ads, and landing pages. Strong understanding of creative best practices for Facebook, Instagram, YouTube, and LinkedIn ads. Ability to provide feedback and do light‑to‑moderate design work in tools like Adobe Creative Suite, Figma, or Canva. Familiarity with CRO, UX principles, and how messaging impacts user behavior. Comfort leveraging AI tools for copywriting and testing, and interest in building AI agents to enhance workflow efficiency. Creative mindset with deep understanding of social engagement psychology and visual storytelling. Ability to adapt voice and tone for different clients while maintaining clarity and engagement. Comfort working in remote, cross‑functional teams with designers and marketers. Strong organizational and communication skills, with the ability to manage multiple projects in a fast‑paced environment. Benefits Unlimited PTO. 3% SIMPLE IRA match. Fully employer‑funded health insurance. $700 quarterly training stipend for professional development. Remote work from home. #J-18808-Ljbffr Rankings.io

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